FTC Sues Amazon Over Ad Manipulation
The Federal Trade Commission (FTC) has launched a direct offensive against Amazon's highly profitable advertising business, alleging systematic manipulation of ad pricing algorithms to artificially inflate costs for third-party sellers. This development strikes at the core of Amazon’s structural profitability, as retail margins shrink and the corporation increasingly relies on its high-margin advertising services—which generated over $47 billion in annual revenue—to subsidize its sprawling logistics and delivery networks.